关键见解

◉ Braintrust是一个用户拥有的网络,通过一套智能合约和开源软件连接人才和招聘客户。
◉ 22年第三季度,Braintrust网络上有23,000名活跃人才,环比增长45%,超过26,000份工作申请,环比增长75%。
◉ 在需求方面,22年第三季度,Braintrust网络上有1247个客户,环比增长11%。
◉ 虽然由于招聘市场的宏观经济压力,新的职位发布量环比下降了16%,但在直接雇佣的推动下,平均项目长度增加到219天。
◉ 在过去的四个季度里,人才收益稳步增长,达到了1800万美元的历史最高水平,季度增长3%。
◉ 到目前为止,Braintrust已经在其平台上为人才提供了1.07亿美元的累计价值。

关于Braintrust的初步介绍

Braintrust是一个去中心化的人才网络。尽管其用户体验与传统的人才市场如Upwork或Toptal相似,但Braintrust是一个用户拥有的网络,不向人才收费。相反,它只向客户收取10%的费用。Braintrust通过一套智能合约将人才与招聘客户联系起来,授权给一个无权限社区。Braintrust利用其原生代币–BTRST–来引导客户和人才参与。


BTRST代币作为网络主要参与者的激励和治理机制。

◉ 客户通过费用转换器智能合约将他们的费用从法币转换为BTRST;客户在网络上搜索人才时使用BTRST发布工作。
◉ 人才使用BTRST来表示工作的可用性或访问代币门的资源。
◉ 连接器通过介绍、推荐和加入客户和人才来获得BTRST。

所有Braintrust的利益相关者都可以赚取BTRST,将其入股,或参与管理(例如,向网络提出新的变化,对产品路线图进行投票)。BTRST也被用来作为奖励,以完成Braintrust平台上的个人资料和教育课程。

性能分析

网络使用情况

Braintrust的使用情况可以从市场的供应方和需求方的活动角度进行分析。

◉  供应:知识工作者在Braintrust市场上寻找工作
◉  需求:客户在需要人才服务时发布的工作。

供应

Braintrust的网络供应可以通过人才的活动和他们在网络上的工作申请来衡量。


22年第三季度,Braintrust网络上的活跃人才达到了近23000人,环比增长45%。活动是指人才提交工作申请、推荐或发票,或在Braintrust网络上注册或查看工作。

为了申请一份工作,人才需要接受社区主导的评估,以确定候选人是否适合这份工作。之后,Braintrust的算法会根据技能、经验、可用性和小时费率等标准将合适的候选人与工作联系起来。

在22年第三季度,人才申请有了大幅增长。总体申请增加了75%(从22年第二季度的14,989份到22年第三季度的26,214份)。具体而言,首次申请的职位按季度增长294%(从22年第二季度的918个增加到22年第三季度的3621个),增量申请按季度增长61%(从22年第二季度的14,071个增加到22年第三季度的22,593个)。

工作申请的整体增长表明Braintrust网络的人才供应在健康地增长。

需求

对Braintrust服务的需求主要来自企业客户对人才所提供服务的搜索。在Braintrust上招聘需要客户发布职位。最近Messari按行业和角色对人才市场的分析可以在这里找到。工作岗位是由人才或连接者发现的,连接者可以在他们的个人网络中为候选人推荐工作。

在22年第三季度,Braintrust网络的注册客户达到1,247人,比22年第二季度的1,122人增长了11%。

相比之下,由于宏观经济对招聘市场的压力,过去两个季度的新工作岗位呈现出下降趋势。22年第三季度有602个新职位,环比下降16%,比22年第一季度的917个新职位的历史最高值低34%。这种下降可能表明,越来越多的职位是为长期项目和全职工作而设。事实上,截至2022年10月,Braintrust平台上的平均项目期限为219天。合同期限的增加可能是由正在进行的工作驱动的,不需要每次寻找人才时都发布新的职位。

收入

与其孤立地看待工作岗位的绝对数量,不如考虑一下人才在Braintrust网络上积累的收入,这可能是有益的。

人才收入和Braintrust收入

在过去的四个季度里,人才收益稳步增长。在22年第三季度,人才收益达到历史最高的1790万美元,环比增长3%。鉴于百脑汇专注于更多的技术人才,整体的宏观环境似乎并没有影响到市场。截至2022年10月,Braintrust平台上的平均项目规模接近87,000美元。

Braintrust的收入是在一项工作完成后累积的,人才以美元支付合同价值。虽然BTRST代币不累积任何网络费用,但Braintrust在所有网络交易之上收取统一的10%费用,以维持其运营和社区。这笔费用由客户支付,代表Braintrust的收入。按累计计算,自2019年7月以来,Braintrust从所有网络交易中注册了840万美元的收入。

值得注意的是,Braintrust不向人才收取任何费用。相反,客户以现金支付的10%的统一费用被发送到一个智能合约(即费用转换器),并用于从公开市场回购BTRST。然后,收购的BTRST代币被存入由Braintrust DAO管理的链上资金池,从而加强其财政。通过这种方式,Braintrust旨在激励网络参与者进一步建立协议,同时,促进BTRST的价值累积,以及在治理中的使用。

网络增长

Braintrust测量总服务价值(GSV)以说明其整个网络的增长。该指标代表了在分配给自由职业者之前进入Braintrust的实际美元数额。根据Braintrust的例子,如果一个客户雇用了三个开发人员,他们的月薪是10,000美元,那么这个月的GSV将是33,000美元(10,000美元 x 3个开发人员 + 10% Braintrust费用)。值得注意的是,GSV只考虑了客户在项目完成后所支付的美元金额。

为了说明所有已接受报价的项目和预期的合同价值,Braintrust使用合同总价值(GCV)。GCV代表进入Braintrust网络的所有实际和预期收入。例如,如果一个客户雇用了三个开发人员,他们的计费标准是10,000美元/月,对于一个6个月的项目,GCV将是198,000美元(10,000美元×3个开发人员×6个月+10% Braintrust费用)。

截至2022年10月,自2019年7月以来,Braintrust已经促成了超过1.07亿美元的累计人才收入。同时,在同一时间段内,累计合同总价值为1.34亿美元。

按季度计算,GSV和GCV分别下降10%和14%。尽管如此,尽管面临严峻的宏观经济就业环境的阻力,Braintrust继续显示其网络的稳定增长。Braintrust通过三种方式做到这一点。

◉ 专注于市场的效率和效益
◉ 扩大到直接雇佣安置
◉ 升级tokenomics以激励整个职业旅程

定性分析

关键事件

Binance.US上市

截至2022年9月21日,Braintrust(BTRST)在Binance.US的存款已经启用。BTRST代币现在已经在该交易所上市。

直接配售选项

使用新的全职角色直接安置选项,Braintrust的客户能够以接近永久的方式雇用人才。有了这个选项,如果客户与人才签订6个月以上的合同,然后再以全职的方式雇用他们,则不需要支付额外的费用。

Braintrust的专业网络

今天,Braintrust为人才提供工作机会,并与之匹配,为客户减少招聘周期。换句话说,Braintrust专注于整个职业旅程。它从一个让人才获得工作的地方演变为一个让人才发展整个职业生涯的地方。

治理
代币经济学

BTRST治理代币的总数量上限为2.5亿。BTRST代币的分配分布在四个组中,具体如下:

◉ 19%(4800万)保留给团队和早期贡献者
◉ 22%(5500万)分配给早期投资者,锁定期为2年(1个月的悬崖)。
◉ 54%(1.35亿)保留给社区奖励和网络奖励
◉ 5%(1300万)保留给CoinList公开销售

投票

Braintrust使用链外和链上投票来操作其网络的变化。在Discord对话中得到支持的想法通常被转化为变革提案,由社区进行投票。链外投票发生在Snapshot上,包括两个子阶段:温度检查(是/否投票)和共识检查(帮助完善建议,使其成为具体的解决方案)。

需要技术实现或改变区块链智能合约的提案通常需要在进入执行阶段前进行链上投票。

也就是说,有一个七天的时间锁定期,在此期间必须执行该提案。如果链上提案的结果没有建议改变现状,该主题将被关闭。如果链上提案的结果确实表明有变化,提案中建议的变化可以在七天的时间里在链上执行。任何用户都可以向智能合约发送一个交易,以执行已接受的建议。

路线图
专业网络

截至2022年10月,Braintrust使人才能够获得职业建议和专业知识,以换取BTRST。在2023年,Braintrust计划支持人才与具有类似职业目标的专业人士联系。这将通过经常性的学习约定、治理和创建以目标为重点的社区来实现。在稍后阶段,Braintrust计划为人才创造一个单一的连接体验,通过建议、连接、工作和以目标为导向的学习来拥有他们的职业生涯。这些活动将由BTRST代币驱动,并由Braintrust社区管理。

市场

在目前的状态下,Braintrust市场以新工作为特色,并通过网络流动性和新的人才招聘来促进人才增长。正在进行的开发工作包括标准化的工作流程和工具,以生成训练数据,支持自动筛选和匹配算法。目前,Braintrust正在寻找新的方法来激励其网络和分配所有权。在2023年,Braintrust计划扩大其客户群,并扩大其产品与市场的匹配度。

结论

Braintrust是一个用户拥有的网络,通过一套智能合约和开源软件将人才与企业客户联系起来。虽然Braintrust网络与现有公司相比仍然很年轻,但它已经达到了产品-市场契合度。到目前为止,Braintrust已经为平台上的人才提供了1.07亿美元的累计收入。在过去的四个季度里,人才的收入稳步增长,达到了1790万美元的历史新高,季度增长3%。

通过其tokenomics,Braintrust奖励网络的参与和推荐,并使网络的需求和供应方保持一致。22年第三季度,Braintrust网络上有近23,000名活跃的人才,季度增长45%,超过26,000份工作申请,季度增长75%。在需求方面,22年第三季度Braintrust网络上有1247个客户,环比增长11%。

虽然Braintrust距离与成熟的人才市场相抗衡还有一段距离,但它的持续增长是有希望的,并为Web3的双面市场如何竞争现有的现有公司树立了先例。Braintrust继续专注于市场的效率和效益,扩大到直接雇佣安置和整个职业旅程的平台创新。

尽管起步稳健,Braintrust面临着许多Web3协议所面临的同样挑战:扩大规模以真正挑战现有的参与者。在当今的数字就业市场上,为了招收最有才华的知识工作者,竞争是非常激烈的。

将Braintrust与其他Web3计划区分开来的另一个方面是,在项目治理模式中必须格外小心。虽然大多数DAO在一定程度上遭受类似的风险,但人才网络大多在人的层面上运作,代码并不支配许多重要活动。

 

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